Rock Developments Participates for the Second Consecutive Year in Nebu III International Gold & Jewelry Exhibition, Showcasing Its Iconic “Rock Gold” Mall

On Sunday, November 26, 2023, the Nebu III International Gold & Jewelry Exhibition officially kicked off, with Rock Developments participating for the second year in a row. From the opening hours, visitors flocked in large numbers to the company’s pavilion, where their flagship project, Rock Gold—Egypt’s first mall dedicated to gold, beauty, and elegance—captured attention and won the admiration of attendees, thanks to its prime location, diverse spaces, and innovative concept on which the project was built.

Rock Gold Mall brings a new concept to the Egyptian market, offering a unique shopping experience. It houses a collection of the finest gold brands, along with beauty centers, fashion houses, cafés and restaurants, a children’s area, as well as sports clubs, banks, and stores selling confectionery, accessories, flowers, perfumes, and eyewear.

Located in the Golden Square in New Cairo, along Mohamed Bin Zayed Axis and close to the American University in Cairo, Rock Gold covers an area of 11,000 sqm, with a built-up area of 40,000 sqm and 3,000 sqm of service areas. The mall features over 60 gold and jewelry stores, seating areas, green spaces, and parking for more than 250 cars.

During the Nebu III Exhibition, Rock Developments will launch retail gold shops in Rock Gold Mall with spaces starting from 18 sqm, with delivery set for 2024.

The third edition of the Nebu International Exhibition was inaugurated by Dr. Ali Moselhy, Minister of Supply and Internal Trade, and Eng. Ahmed Samir, Minister of Trade and Industry, at the Egypt International Exhibitions Center in New Cairo, running from November 26 to 28, 2023.

The ministers toured the pavilions of the participating companies, including Rock Developments. Dr. Ali Moselhy emphasized that the gold exhibition has earned a distinguished position among specialized international exhibitions, noting that the showcased products carry a heritage and historical character while meeting the highest quality standards in the Egyptian industry, aiming to restore Egypt’s leading position among major producers.

The exhibition spans 7,500 sqm, with the previous edition hosting 75 major Egyptian jewelry producers and 35 international companies from Italy, India, the UAE, and Turkey.

Rock Developments boasts an extensive track record of over 44 years in Egypt and abroad. It was among the first real estate developers to expand beyond Egypt, specifically into the Canadian market, where it delivered a series of distinguished projects. In Egypt, it has developed several notable projects under the “Rock” brand across East and West Cairo, including Rock Eden, Rock Ville, and Rock Vera, and is currently developing Rock Yard in Sheraton and Rock Capital 1 in the New Administrative Capital.

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Lifestyle host Amina Shelbaya launched the “IN” program at the Rock Gold Mall, sponsored by Rock Developments, Invest-Gate reports.
The 12-episode series airs weekly on Rock Gold and Shelbaya’s social media channels. It features figures including Nourhan Qandil, Farida Temraza, and Dina Maghauri discussing health, sports, psychology, and aesthetics.
Located in New Cairo’s Golden Square, the 11,000 sqm Rock Gold Mall provides a shopping experience for women encompassing gold, beauty, fashion, cafes, restaurants, a children’s area, and a gym.
El Batal, one of Egypt’s earliest developers to expand outside Egypt into Canada, developed Rock Gold and other Egyptian projects such as Rock Eden and Rock Ville over four decades.
Rock Gold will offer beauty, fashion, and gold recommendations at the end of each program. The mall satisfies the needs of mothers near the the American University in Cairo campus and New Cairo.
Rock Gold represents Cairo’s first integrated gold, elegance, and beauty retail destination as it houses famous brands and services. The launch establishes it as a hub for women’s lifestyle programming tied to the consumer environment.

Rock Developments announced a contract with “TKE”, one of the largest leading companie, to supply elevators and escalators for two projects: Rock Capital 1 in the New Administrative Capital (NAC), and Rock Gold Mall in the 5th Settlement for achieving the highest quality rates.
Eng. Emad Doss, Rock Developments’ CEO and managing director, stated that the cooperation with “TKE” came according to its possession of a competitive advantage by using advanced digital solutions، and the pursuit of the highest levels of quality and sustainability، through which it offers solutions for preserving building spaces without wasting, reducing queue time, providing advanced technologies in safety and maintenance.
“TKE” has worked on several projects in Egypt, like Cairo International Airport, Sharm El-Sheikh International Airport, Hurghada International Airport, the National Bank of Egypt, the National Museum of Civilization and the Children’s Cancer Hospital 57357 as well as Hilton Heliopolis and Royal Maxim Palace Kempinski hotels.
Eng. Emad Doss indicated that Rock Developments has succeeded in achieving the highest implementation rates for its projects، especially the two projects: Rock Capital 1 in the New Administrative Capital and Rock Gold Mall in the 5th Settlement، noting that quality and seriousness are the main features of the company for more than 40 years.