Rock Developments Participates for the Second Consecutive Year in Nebu III International Gold & Jewelry Exhibition, Showcasing Its Iconic “Rock Gold” Mall
On Sunday, November 26, 2023, the Nebu III International Gold & Jewelry Exhibition officially kicked off, with Rock Developments participating for the second year in a row. From the opening hours, visitors flocked in large numbers to the company’s pavilion, where their flagship project, Rock Gold—Egypt’s first mall dedicated to gold, beauty, and elegance—captured attention and won the admiration of attendees, thanks to its prime location, diverse spaces, and innovative concept on which the project was built.
Rock Gold Mall brings a new concept to the Egyptian market, offering a unique shopping experience. It houses a collection of the finest gold brands, along with beauty centers, fashion houses, cafés and restaurants, a children’s area, as well as sports clubs, banks, and stores selling confectionery, accessories, flowers, perfumes, and eyewear.
Located in the Golden Square in New Cairo, along Mohamed Bin Zayed Axis and close to the American University in Cairo, Rock Gold covers an area of 11,000 sqm, with a built-up area of 40,000 sqm and 3,000 sqm of service areas. The mall features over 60 gold and jewelry stores, seating areas, green spaces, and parking for more than 250 cars.
During the Nebu III Exhibition, Rock Developments will launch retail gold shops in Rock Gold Mall with spaces starting from 18 sqm, with delivery set for 2024.
The third edition of the Nebu International Exhibition was inaugurated by Dr. Ali Moselhy, Minister of Supply and Internal Trade, and Eng. Ahmed Samir, Minister of Trade and Industry, at the Egypt International Exhibitions Center in New Cairo, running from November 26 to 28, 2023.
The ministers toured the pavilions of the participating companies, including Rock Developments. Dr. Ali Moselhy emphasized that the gold exhibition has earned a distinguished position among specialized international exhibitions, noting that the showcased products carry a heritage and historical character while meeting the highest quality standards in the Egyptian industry, aiming to restore Egypt’s leading position among major producers.
The exhibition spans 7,500 sqm, with the previous edition hosting 75 major Egyptian jewelry producers and 35 international companies from Italy, India, the UAE, and Turkey.
Rock Developments boasts an extensive track record of over 44 years in Egypt and abroad. It was among the first real estate developers to expand beyond Egypt, specifically into the Canadian market, where it delivered a series of distinguished projects. In Egypt, it has developed several notable projects under the “Rock” brand across East and West Cairo, including Rock Eden, Rock Ville, and Rock Vera, and is currently developing Rock Yard in Sheraton and Rock Capital 1 in the New Administrative Capital.
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