Rock Developments, a leading real estate development and construction company, has announced the signing of a cooperation agreement with Concept Designs, a subsidiary of “EgyptGold,” a leading entity in the gold industry, Invest-Gate reports.

The agreement aims to finish the gold and jewellery shops at Rock Gold Mall, Egypt’s first comprehensive mall for gold and beauty products.

Moreover, the cooperation agreement was signed by Daniel Doss, a board member of Rock Developments, and Mostafa Gad, who represents Concept Designs and serves as the brand’s general manager.

According to the agreement, Concept Designs will finish gold and jewellery shops at Rock Gold Mall, adhering to the latest international standards and designing to cater to various tastes and brands.

Furthermore, Doss emphasized that the cooperation agreement aligns with the company’s commitment to providing the highest level of modern, sophisticated, and elegant designs and finishes in line with customer requirements and the predominant theme of Rock Gold Mall, which prioritizes elegance in every detail.

Over and above that, Rock Developments consistently seeks to collaborate with leading companies to deliver customers the highest level of service and add value to the Egyptian market.

Notably, EgyptGold is globally recognized for manufacturing and selling a wide range of gold and jewellery display products, including boxes, furniture, wooden, leather, and brass products, as well as offering modern finishes tailored to the needs of gold traders.

Located in Golden Square in New Cairo, just minutes from the American University in New Cairo, Rock Gold Mall spans 11,000 sqm, with building space totalling 40,000 sqm and 3,000 sqm of services, seating areas, and landscape.

Via invest-gate.me

Rock Developments Participates for the Second Consecutive Year in Nebu III International Gold & Jewelry Exhibition, Showcasing Its Iconic “Rock Gold” Mall

On Sunday, November 26, 2023, the Nebu III International Gold & Jewelry Exhibition officially kicked off, with Rock Developments participating for the second year in a row. From the opening hours, visitors flocked in large numbers to the company’s pavilion, where their flagship project, Rock Gold—Egypt’s first mall dedicated to gold, beauty, and elegance—captured attention and won the admiration of attendees, thanks to its prime location, diverse spaces, and innovative concept on which the project was built.

Rock Gold Mall brings a new concept to the Egyptian market, offering a unique shopping experience. It houses a collection of the finest gold brands, along with beauty centers, fashion houses, cafés and restaurants, a children’s area, as well as sports clubs, banks, and stores selling confectionery, accessories, flowers, perfumes, and eyewear.

Located in the Golden Square in New Cairo, along Mohamed Bin Zayed Axis and close to the American University in Cairo, Rock Gold covers an area of 11,000 sqm, with a built-up area of 40,000 sqm and 3,000 sqm of service areas. The mall features over 60 gold and jewelry stores, seating areas, green spaces, and parking for more than 250 cars.

During the Nebu III Exhibition, Rock Developments will launch retail gold shops in Rock Gold Mall with spaces starting from 18 sqm, with delivery set for 2024.

The third edition of the Nebu International Exhibition was inaugurated by Dr. Ali Moselhy, Minister of Supply and Internal Trade, and Eng. Ahmed Samir, Minister of Trade and Industry, at the Egypt International Exhibitions Center in New Cairo, running from November 26 to 28, 2023.

The ministers toured the pavilions of the participating companies, including Rock Developments. Dr. Ali Moselhy emphasized that the gold exhibition has earned a distinguished position among specialized international exhibitions, noting that the showcased products carry a heritage and historical character while meeting the highest quality standards in the Egyptian industry, aiming to restore Egypt’s leading position among major producers.

The exhibition spans 7,500 sqm, with the previous edition hosting 75 major Egyptian jewelry producers and 35 international companies from Italy, India, the UAE, and Turkey.

Rock Developments boasts an extensive track record of over 44 years in Egypt and abroad. It was among the first real estate developers to expand beyond Egypt, specifically into the Canadian market, where it delivered a series of distinguished projects. In Egypt, it has developed several notable projects under the “Rock” brand across East and West Cairo, including Rock Eden, Rock Ville, and Rock Vera, and is currently developing Rock Yard in Sheraton and Rock Capital 1 in the New Administrative Capital.

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Lifestyle host Amina Shelbaya launched the “IN” program at the Rock Gold Mall, sponsored by Rock Developments, Invest-Gate reports.
The 12-episode series airs weekly on Rock Gold and Shelbaya’s social media channels. It features figures including Nourhan Qandil, Farida Temraza, and Dina Maghauri discussing health, sports, psychology, and aesthetics.
Located in New Cairo’s Golden Square, the 11,000 sqm Rock Gold Mall provides a shopping experience for women encompassing gold, beauty, fashion, cafes, restaurants, a children’s area, and a gym.
El Batal, one of Egypt’s earliest developers to expand outside Egypt into Canada, developed Rock Gold and other Egyptian projects such as Rock Eden and Rock Ville over four decades.
Rock Gold will offer beauty, fashion, and gold recommendations at the end of each program. The mall satisfies the needs of mothers near the the American University in Cairo campus and New Cairo.
Rock Gold represents Cairo’s first integrated gold, elegance, and beauty retail destination as it houses famous brands and services. The launch establishes it as a hub for women’s lifestyle programming tied to the consumer environment.

Rock Developments announced a contract with “TKE”, one of the largest leading companie, to supply elevators and escalators for two projects: Rock Capital 1 in the New Administrative Capital (NAC), and Rock Gold Mall in the 5th Settlement for achieving the highest quality rates.
Eng. Emad Doss, Rock Developments’ CEO and managing director, stated that the cooperation with “TKE” came according to its possession of a competitive advantage by using advanced digital solutions، and the pursuit of the highest levels of quality and sustainability، through which it offers solutions for preserving building spaces without wasting, reducing queue time, providing advanced technologies in safety and maintenance.
“TKE” has worked on several projects in Egypt, like Cairo International Airport, Sharm El-Sheikh International Airport, Hurghada International Airport, the National Bank of Egypt, the National Museum of Civilization and the Children’s Cancer Hospital 57357 as well as Hilton Heliopolis and Royal Maxim Palace Kempinski hotels.
Eng. Emad Doss indicated that Rock Developments has succeeded in achieving the highest implementation rates for its projects، especially the two projects: Rock Capital 1 in the New Administrative Capital and Rock Gold Mall in the 5th Settlement، noting that quality and seriousness are the main features of the company for more than 40 years.

Rock Developments is planning to open Rock Gold Mall this coming December. The company will also participate in the Nebu 2 International Gold & Jewelry Exhibition, which will be held from December 10 to 12 at the Egypt International Exhibitions Center in New Cairo.

During Nebu 2, Rock Developments will offer special retail spaces within the Rock Gold project, with attractive prices and unique payment facilities aimed at drawing customers ahead of the expected price increases in January 2023.

El Batal Group plans to open Egypt’s first specialized gold mall in December 2023 — a dedicated location where customers can buy and sell gold products.

Rock Gold Mall offers a variety of services designed to make shopping for women easy and enjoyable, with additional facilities available for people with disabilities.

The mall features numerous shops selling a wide range of products, including clothing, accessories, flowers, perfumes, and eyewear. It also houses beauty clinics, salons, and a ladies’ gym. Rock Gold brings together Egypt’s top gold traders and jewelers, offering customers a unique shopping experience.

Engineer Emad Doss, CEO and Managing Director of Rock Developments, stated that the company’s participation in Nebu 2 aims to showcase the Rock Gold experience and engage with its target customer base, which includes leading gold traders and manufacturers in Egypt.

He emphasized that Rock Developments has long been dedicated to delivering innovative projects that provide real value to customers, enabled by the company’s focus on excellence. This commitment is reflected in the success of Rock Gold Mall, first established in 1978.

Doss added that the company ensured a variety of unit sizes within Rock Gold Mall, ranging from 27 to 107 sqm, designed to meet the needs of different types of retailers.

Occupying a land area of 11,000 sqm with a total built-up area of 40,000 sqm, Rock Gold Mall also includes 3,000 sqm of service areas, seating spaces, and landscaped zones. Parking is available for more than 200 cars, and the total number of shops in the mall is 200.

Rock Developments celebrated all the working mothers in the company, honoring every working woman and mother who has contributed to protect her family, strengthening the relationships between all its members, and stressing the role of the family as an integral part of the society.

Rock Developments celebrated International Women’s Day with all the ladies of the group. The celebration came within the framework of reinforcing the role of women in society. Rock Developments is grateful for every working woman, and for her distinguished role in society.

Thank you, ladies, for Rock Developments. Thank you, ladies; you are the pillars of society.

El Batal Developments launched the (Mekameleen fel Kheir) campaign last October, inviting people to participate by sending ideas and suggestions on how to support people with disabilities to change their lives for the better. Read more “Rock Developments Launches Fourth Mekameleen Fel Kheir Initiative, “I Can,” Supporting Children with Disabilities”

El Batal Developments concluded the activities of its self-organized exposition “Rock Compounds Expo”, held at Helnan Dreamland Hotel from 18th to 19th December, and at Dusit New Cairo Hotel on 25th December. The group’s pioneering experience in offering real-estate financed units within the initiative of the Central Bank resulted in achieving contract reservations exceeding EGP 150 million by the end of the exposition.