Rock Developments announced its first expansion in 2024 with the launch of Rock White Compound in the heart of New Heliopolis City, with investments amounting to EGP 6 billion.

The announcement was made during a press conference attended by the company’s leadership and a number of media representatives and journalists.

Engineer Emad Doss, Managing Director of Rock Developments, stated that Rock White is part of the company’s expansion plan, previously announced, which includes five major projects in East Cairo to be launched in 2024 with total investments exceeding EGP 10 billion.

He added that Rock Developments will handle all development, construction, and marketing for Rock White, a project being developed in partnership with the National Asset Management and Investment Company.

The Rock White Compound spans 25.52 feddans in the heart of New Heliopolis City, just one minute from the Suez Road and directly on the Baron Axis. The project enjoys proximity to Cairo International Airport and several strategic health, education, and sports facilities.

Doss explained that the building footprint will not exceed 10% of the total land area, with a total built-up area of 116,000 sqm. The remaining space will be dedicated to commercial services, green areas, gardens, and landscaping, with over 30,000 sqm allocated to green spaces and gardens.

The residential component of Rock White consists of 30 buildings with a total of 770 fully finished units, ranging in size from 117 to 236 sqm, offering a variety of layouts to meet the needs and tastes of different customers. The commercial section will include a supermarket, bank, pharmacy, various retail stores, a sports yard (tennis and football), and a children’s play area.

Rock Developments aims to begin delivering units in Rock White by December 2028, with the project to be released in four sales phases.

For his part, Sherif Sami, Chairman of the National Asset Management and Investment Company, said that Rock Developments is one of the leading developers in the real estate sector, and cooperation with the company will contribute to delivering a project that adds real value to the market. He noted that Rock White is being developed on a prime plot of land owned by the National Asset Management and Investment Company in the ninth district of New Heliopolis City.

He explained that the National Asset Management and Investment Company is an Egyptian joint-stock company owned by the Holding Company for Construction and Development, affiliated with the Ministry of Public Enterprise Sector. Established in 2008, it has expanded into real estate asset management through property investment, valuation, marketing, and providing various services.

Sami added that the company had announced its intention to partner with a distinguished and experienced developer with a strong track record. Several partnership offers were submitted, and Rock Developments was selected based on its expertise and the strength of its technical and financial proposal.

In a related context, Doss stated that Rock Developments is targeting sales of around EGP 4 billion from its projects in 2024, after achieving total sales exceeding EGP 3 billion in 2023.

Source: Youm7

Rock Developments has announced a new launch in the second phase of its Rock Yard project in Sheraton, introducing distinctive ground-floor units with ceiling heights reaching 6 meters—an innovative step that blends the charm of classic architecture with the needs of modern living.

Engineer Emad Doss, Managing Director of Rock Developments, explained that the second phase of Rock Yard includes Double Height ground-floor units with ceilings up to 6 meters high. This architectural concept is inspired by retro-classic design but executed in a modern style that meets the aspirations of the target clientele. He noted that the 6-meter height gives residents a sense of grandeur and spaciousness, with a design that enhances both quality of life and interior aesthetics.

He added that the uniquely designed project is located in Sheraton Heliopolis, facing both the Autostrad Road and Saeqa Street, just two minutes from City Centre Almaza. The decision to design units with such high ceilings was aimed at breaking away from conventional layouts, reviving upscale classic units with lofty ceilings that offer greater flexibility in design. These units are distinguished by their expansive visual space, excellent ventilation, and a strong sense of luxury, while also giving a doubled perception of space and allowing for more creativity in interior design.

Unit sizes in this phase start from 100 sqm, with ground-floor options available, and delivery is planned for 2028. Flexible payment plans are being offered, starting with a 10% down payment and installments over 8 years.

Doss emphasized that this new launch, with its non-traditional unit designs, reinforces Rock Yard’s uniqueness in offering residential spaces that deliver an unconventional living experience—reviving the elegance of the past with refined design while providing everything modern residents need for comfort and flexibility. He added that such units present a new investment attraction in the real estate market.

“In these newly launched units, we are bringing back high-ceiling residences to offer our clients an exceptional experience that combines comfort with refined taste, through architectural design long associated with sophistication and elegance,” Doss said.

The Rock Yard project offers a classically inspired living environment designed for a fully integrated lifestyle. It comprises over 600 units and a variety of amenities, including grand double-height entrances, open spaces, landscaped areas, a home cinema, dedicated co-working spaces, daily fitness facilities, and multipurpose halls to meet residents’ needs. The development also includes two basement parking levels, 24/7 security with surveillance cameras, as well as maintenance and cleaning services—all under hotel-style management.

Rock Developments is the real estate arm of El Batal Group for Investment, incorporating all the group’s residential and commercial projects in Egypt and Canada under the “Rock” brand across East and West Cairo. These include Rock White in New Heliopolis, Rock Yard in Sheraton, Rock Eden in 6th of October City, Rock Capital 1 in the New Administrative Capital, Rock Vera in New Cairo, and Rock Gold Mall.

Source: Masrawy

Hazel Wong Visits Rock Capital 1 Project

Rock Developments, the renowned Canadian architectural firm, welcomed Hazel Wong, Executive Director of WSW Architects, during her inspection visit to the Rock Capital 1 project in Egypt’s New Administrative Capital, which she designed with her distinctive architectural vision. This visit came as part of the final preparations for the project’s handover, which is considered the largest administrative landmark in the Government District and one of Egypt’s most prominent investment projects.

Commitment to Global Quality Standards

Engineer Emad Doss, Managing Director of Rock Developments, stated that Hazel Wong’s visit marks an important step, reflecting the company’s commitment to the highest standards of quality and excellence in execution. He explained that Rock Capital 1 merges Canadian expertise with Wong’s renowned Dubai experience to deliver a sophisticated architectural model that incorporates the latest construction technologies and design innovations, aimed at providing a work environment that fosters creativity and productivity.

A Strategic Location that Enhances Investment Value

Rock Capital 1 is located at the heart of the New Administrative Capital as the largest administrative building in the Government District, enjoying direct views of the Presidential Palace and close proximity to the capital’s key facilities. The project boasts a luxurious 200-meter façade on the Presidential Road, and is just one minute away from the Presidential Palace and Central Bank, two minutes from the monorail station, four minutes from the ministries and parliament, and five minutes from the New Capital Airport. This prime location positions the project among the top destinations for both international and local companies.

World-Class Design and Integrated Services

Rock Developments selected Hazel Wong for her distinct creative touch, previously showcased in the design of the Jumeirah Towers in the UAE — a touch clearly reflected in the elegance of Rock Capital 1. The project also brings together the expertise of globally acclaimed engineering firms such as Ted Jacobs Engineering Group, Cracknell, and Engineering Consultants Group to ensure the highest levels of precision and quality.

Specifications and Services that Meet Business Needs

Rock Capital 1 offers a fully integrated business environment with a wide range of facilities and services, including:

• Flexible office spaces to suit different corporate needs.
• High-end cafés and restaurants for staff and visitors.
• An ATM center for daily financial transactions.
• A fully equipped medical services area.
• Meeting rooms on every floor, suitable for meetings and training sessions.
• Noise-insulated design for a quiet work environment.
• Open terrace spaces for relaxation or informal meetings.

The Importance of Rock Capital 1 in Supporting the Economy and Investment

Rock Capital 1 stands as a prime example of projects that support Egypt’s economy and attract global investment, thanks to its modern infrastructure and strategic location. Designed to be a business hub aligned with global standards, the project is an ideal choice for multinational companies and large institutions seeking a premium work environment in a strategic location.

Hazel Wong’s Vision for the Project

Hazel Wong expressed her pride in contributing to the design of Rock Capital 1, noting that the project embodies a perfect blend of work, lifestyle, and leisure. “It is truly inspiring to see your project transform from paper drawings into a living reality. We created exceptional office spaces with open terraces that can be used for leisure, offering an inspiring work environment that encourages innovation and collaboration,” she said.

Innovative Design for Maximum Space Utilization

Rock Capital 1 has been designed to maximize the use of both indoor and outdoor spaces, with smart layouts for offices and service areas to ensure smooth movement and operational efficiency. Environmental considerations were also prioritized through energy-saving technologies and natural ventilation systems, enhancing sustainability while reducing long-term operating costs.

Future Vision for Rock Developments Projects

Rock Developments views Rock Capital 1 as a benchmark for future projects, serving as a launchpad for more innovative administrative developments in strategic locations across Egypt and beyond. Through this vision, the company aims to create integrated business environments that align with global trends and meet the needs of local and regional markets, strengthening Egypt’s position as a regional business hub.

Integration of Technology and Infrastructure

The project is equipped with the latest smart technology systems that enhance office management and operational efficiency, such as advanced lighting and air-conditioning controls, high-end security solutions, and 24/7 surveillance systems. This seamless integration of technology and infrastructure ensures a safe, comfortable, and efficient workplace for modern businesses.

An Attractive Destination for Multinational Companies

Thanks to its world-class design and prime location in the New Administrative Capital, Rock Capital 1 has become a sought-after destination for multinational corporations and major institutions looking to expand their operations in Egypt and the region. The project combines design excellence with meticulous execution, giving it a strong competitive edge in the administrative real estate market.

With its world-class design, strategic location, and comprehensive services, Rock Capital 1 firmly establishes itself as one of the most important administrative projects in the New Administrative Capital, marking a significant step toward developing Egypt’s business environment in line with global standards.

Rock Developments has signed a cooperation agreement with JLL to provide management services for Rock Capital 1, the largest administrative landmark in the Government District of the New Administrative Capital. Under this agreement, JLL will manage the building and deliver an exceptional experience. This marks the second agreement between Rock Developments and JLL, following their successful collaboration in managing Rock Gold Mall – the first mall dedicated to gold and beauty in New Cairo – as part of the company’s strategy to enhance the investment value of its commercial projects.

The agreement was signed by Engineer Bishoy Doss, Board Member of Rock Developments, and Ayman Sami, Country Head of JLL Egypt, on Monday, March 3, in the presence of Engineer Emad Doss, CEO of Rock Developments; Dr. Samir El Bennany, Chief Commercial Officer of Rock Developments; Mohamed Bassiouny, Senior Property Management Director at JLL Egypt; and Mohamed Gamal, Facilities Management Director at JLL Dubai.

Engineer Bishoy Doss stated that this cooperation is part of the company’s plan to deliver exceptional management services for Rock Capital 1 and its commercial and administrative projects. This ensures the best possible experience for visitors as well as unit owners, maximizing their return on investment and enhancing the overall value of the company’s commercial assets.

He added that the agreement aims to develop and manage a number of commercial projects established by Rock Developments in strategic locations, led by Rock Capital 1 in the New Administrative Capital, which represents one of the company’s largest investments with a value of EGP 3 billion.

Through this cooperation, JLL Egypt seeks to expand its commercial project management services and strengthen its presence in the Egyptian market. Under the terms of the agreement, JLL will be responsible for daily operations management in addition to providing a range of integrated services, including managing security, cleaning, maintenance, and marketing service providers. This will create an ideal working environment for employees, delivering an exceptional experience that boosts productivity and supports both employees and employers in growth and success.

Bishoy Doss noted that JLL Egypt has extensive experience in managing commercial properties, and Rock Developments is confident that this partnership will raise the standard of services provided in its commercial projects, further enhancing their value as investment and commercial hubs.

Ayman Sami, Country Head of JLL Egypt, said: “We are proud to sign this agreement with Rock Developments, and we look forward to delivering our expertise to ensure the success of these projects and the satisfaction of both clients and investors. Rock Developments’ projects have unique features that make them highly attractive to customers.”

Rock Capital 1 is the largest administrative building in the Government District, located directly opposite the Presidential Palace in the New Administrative Capital. The project aims to set a new benchmark for work, leisure, and living, offering both luxury and efficiency.

JLL is one of the leading real estate and hospitality services companies in the Middle East and Africa, operating in 35 countries across the region with more than 2,000 internationally qualified professionals. Its offices are located in Dubai, Abu Dhabi, Riyadh, Jeddah, Al Khobar, Cairo, Casablanca, Cape Town, Johannesburg, and Nairobi.

Rock Developments has a track record spanning 45 years and was among the first real estate developers to expand beyond Egypt, specifically into the Canadian market. In Egypt, the company has delivered a range of distinguished projects under the “Rock” brand across East and West Cairo, including Rock Eden in 6th of October City, Rock Ville in Obour, Rock Vera in New Cairo, Rock Capital in the New Administrative Capital, Rock White in New Heliopolis, and Rock Yard in Sheraton.

Source: Elamwal

Rock Developments has announced the launch of ready-to-deliver units in four of its flagship projects in the real estate market, as part of its competitive plan offering flexible payment systems with installment periods tailored to various needs.

Engineer Emad Doss, Managing Director of El Batal Group for Investment and Rock Developments, stated that the new plan was designed in line with customer aspirations. He explained that the projects offering ready units include Rock Capital 1 in the New Administrative Capital, Rock Eden in 6th of October City, Rock Vera in New Cairo, and Rock Ville Plaza in Obour City, all available with flexible payment terms and ready-for-delivery units.

He added that these ready-to-deliver units are being offered with a down payment starting from just 8%, and repayment periods of up to 10 years, enabling Rock Developments to achieve the challenging balance in the real estate market between quality and affordability.

Doss highlighted that the company has diversified its projects to cover residential, commercial, and administrative sectors. The residential portfolio includes Rock Eden in 6th of October and Rock Vera in New Cairo. The administrative portfolio features Rock Capital 1 in the New Administrative Capital, along with the administrative section of Rock Ville Plaza in Obour City, meeting a wide range of customer needs and preferences.

He also noted that Rock Developments is the real estate arm of El Batal Group for Investment, encompassing all of the group’s residential and commercial projects in Egypt, Canada, and Saudi Arabia under the “Rock” brand in East and West Cairo. These include Rock White in New Heliopolis, Rock Yard in Sheraton, Rock Eden in 6th of October City, Rock Capital 1 in the New Administrative Capital, Rock Vera in New Cairo, Rock Gold Mall in New Cairo, and Rock Ville in Obour City.

Source: Al-Masry Al-Youm

Rock Developments has announced the launch of ready-to-deliver units in four of its projects in the real estate market, as part of its competitive strategy offering flexible payment systems and installment plans over various periods.

Engineer Emad Doss, Managing Director of El Batal Group for Investment and Rock Developments, stated that the new plan was designed in line with customer expectations. He explained that the projects offering these units include Rock Capital 1 in the New Administrative Capital, Rock Eden in 6th of October City, Rock Vera in New Cairo, and Rock Ville Plaza in Obour City — all with flexible payment options and ready-for-delivery units.

He further clarified that the ready-to-deliver units in these projects are being offered with a down payment starting from 8% and repayment periods of up to 10 years, enabling Rock Developments to achieve the challenging balance in the real estate market.

Doss also pointed out that the company has diversified its portfolio to include residential, commercial, and administrative projects. The residential sector includes Rock Eden in 6th of October City and Rock Vera in New Cairo. The administrative sector features Rock Capital 1 in the New Administrative Capital and the administrative section of Rock Ville Plaza in Obour City, catering to the varied needs and preferences of its customers.

Source: aqarat.see

Rock Developments has announced the commencement of construction on the Rock White project in New Heliopolis City. The development spans 25.52 feddans in the heart of New Heliopolis, and construction has begun in record time following the project’s launch to customers.

Engineer Emad Doss, Founder of El Batal Group for Investment and Rock Developments, stated that starting the construction of Rock White aligns with the company’s plan to deliver its projects according to a schedule that reinforces client trust and ensures execution that matches their aspirations. This project reflects the company’s commitment to turning its vision into a tangible reality, while also contributing to the development of New Heliopolis as a prime destination for clients in East Cairo.

He added that Rock White is a residential compound covering 25.52 feddans in the heart of New Heliopolis, just one minute from the Suez Road and directly on Al Baron Axis. The project enjoys proximity to Cairo International Airport and various strategic services, including healthcare, education, and sports facilities.

The project’s built-up area does not exceed 10% of its total land, with the remaining space dedicated to commercial services, green areas, gardens, and landscaping. Landscaping and gardens alone cover more than 30,000 square meters, with the company aiming to deliver a fully integrated project that meets the highest standards of luxury and quality of life.

The residential component of Rock White consists of 30 buildings, totaling 770 fully finished units, with areas ranging from 117 to 236 square meters. The variety in unit sizes caters to diverse customer needs and preferences. The project’s commercial section will feature a supermarket, a bank, a pharmacy, various retail shops, a sports yard (tennis and football), and a children’s play area.

Doss noted that Rock White is one of the projects included in the company’s expansion plan to launch five major developments in East Cairo, with total investments exceeding EGP 10 billion. The project is being developed in partnership with the National Company for Asset Management and Investment, with Rock Developments responsible for its development and marketing. He emphasized that the company is committed to making every effort to achieve the highest standards of success and excellence for this strong partnership.

Source: Property Plus

Rock Developments Launches Under the Umbrella of El Batal Group for Investment with Capital of EGP 6 Billion and Investments of EGP 10 Billion

Rock Developments announced today the official launch of its operations under the umbrella of El Batal Group for Investment, bringing together all its real estate projects in Egypt, Canada, and Saudi Arabia, with a capital of EGP 6 billion and total investments reaching EGP 10 billion.

The announcement was made during a grand celebration organized by the company, attended by its leadership, a large number of media representatives, journalists, and artists, to mark the launch of Rock Developments at Le Lac Du Caire Island. This historic venue witnessed the birth of a real estate entity rooted in El Batal Group for Investment, now set to continue its journey independently, driving further expansions.

Engineer Emad Doss, Founder of El Batal Group for Investment and Rock Developments, explained that launching this entity as the real estate arm of El Batal Group comes as part of a strategic plan focused on well-studied expansions both inside and outside Egypt.

He noted that Rock Developments has brought together all residential and commercial real estate projects in Egypt, Canada, and Saudi Arabia under the “Rock” brand in East and West Cairo, including Rock White in New Heliopolis, Rock Yard in Sheraton, Rock Eden in 6th of October City, Rock Capital in the New Administrative Capital, Rock Vera in New Cairo, Rock Gold Mall in New Cairo, and Rock Ville in Obour.

He continued: “The Rock series of projects in East and West Cairo began in 2016, with the goal of developing projects that blend authenticity with modernity. The concept of ‘ROCK’ comes from the rock itself—symbolizing strength, stability, durability, and continuity—which is exactly what the company strives to offer its clients.”

Doss revealed that Rock Developments owns more than 10 residential and commercial projects, currently home to around 7,000 families, with a target to reach 10,000 families soon.

During the event, he highlighted that El Batal Group specializes in investment and plans to expand across various sectors, including hospitality, healthcare services, and other upcoming investment ventures, leveraging over 45 years of experience in Egypt and abroad. El Batal Group was one of the first Egyptian companies to expand internationally, particularly into Canada, where it has developed a portfolio of distinguished projects.

He further stated that Rock Developments plans to launch new projects in 2025 with investments worth EGP 10 billion, starting with Rock Residence—a commercial-hospitality development on Al-Amal Axis in the New Administrative Capital—along with another commercial project on Bin Zayed Axis, two additional plots in the New Administrative Capital, and other developments to be announced soon. These initiatives align with the company’s broader expansion strategy targeting both the Egyptian and international markets in the coming period.

Source: Youm7

El Batal Developments has announced its first expansion in 2024 with the launch of Rock White compound in the heart of New Heliopolis City, investing EGP 6 bn, Invest-Gate reports.

The announcement was made during a press conference attended by company executives, media, and journalists.

Emad Doss, CEO and Managing Director of El Batal Developments, stated that Rock White is part of the company’s expansion plan, which includes five major projects in East Cairo slated for 2024, with investments exceeding EGP 10 bn.

Doss emphasized that El Batal Developments will handle all development, construction, and marketing for Rock White, a project in partnership with the National Asset Management and Investment Company.

The Rock White compound spans 25.52 feddans in New Heliopolis City, located just a minute from the Suez Road and directly on Baron Axis. The project boasts proximity to Cairo International Airport and several strategic health, education, and sports facilities.

Doss highlighted that Rock White will feature a residential section comprising 30 buildings with 770 fully finished units. The units range from 117 to 236 sqm, catering to diverse customer needs and preferences. El Batal Developments aims to begin delivering units in December 2028, with the project being released in four sales phases.

Sherif Samy, Chairman of the Egyptian Financial Supervisory Authority (EFSA), praised El Batal Developments as a leading real estate developer, noting that their collaboration will bring added value to the market.

Samy mentioned that Rock White is situated on a prime piece of land owned by the National Asset Management Company in the ninth district of New Heliopolis City.

Via Invest-Gate